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Katya Fernandez's avatar

Thanks so much for sharing this! I love the framework - it's simple and helps ensure we, as researchers, are covering crucial points related to product development as early as possible in the process.

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Kelly Sheehan's avatar

Great insights, Erman! I especially loved the discussion on utility. You really hit it on the nose that if you ask a participant if they will use a cool new product, they'll likely say yes. But what we want to understand as researchers is if the product will actually be valuable to them. Having them describe how they might use it in their day-to-day life is a great way to suss out whether a participant just thinks an idea is cool or if it would actually be a value add to them. Thanks for sharing this!

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